Most agents put your home on the MLS and wait. I’m a Lakewood Ranch Realtor with two decades of real estate investing and two decades of director-level marketing behind every transaction. One agent who knows exactly how to price, position, and launch your home in the most competitive market in Florida.
I treat every listing as a product launch — with a strategy built before the sign goes in the ground, not after.
If you’re buying, selling, or relocating to Lakewood Ranch, you need someone who knows this market from the inside. I live here. I’ve invested here. And I’ve spent the last two years building one of the most truly unique, marketing-focused, data-driven real estate practices in the Lakewood Ranch, Florida.
Selling in Lakewood Ranch Body: Competing against new construction from Pulte, Neal, and Toll Brothers isn't easy. It requires a real marketing strategy — not just an MLS entry. I'll show you exactly how I position your home to win.
Buying in Lakewood Ranch Body: This market has 50+ active communities, a complex HOA/CDD structure, and builder contracts that favor the builder — not you. I'll help you navigate it all, whether you're buying new construction or resale.
Relocating to Lakewood Ranch Body: Most of my clients are moving from out of state — New York, Chicago, Boston — and don't have time to learn a new market from scratch. I do this every day. Let me compress your learning curve.
Lakewood Ranch isn’t a single neighborhood. It’s a collection of 50+ communities, gated communities, and lifestyle developments spread across two counties — each with its own HOA fees, CDD structure, school zones, builder activity, and resale dynamics.
Picking the wrong agent costs you in ways that don’t show up until closing — or after.
Here’s what I bring that most agents don’t:
I spent 20+ years running digital marketing at the director level before real estate. That means I know how to position a home as a product, build a launch strategy, write copy that converts, and deploy targeted advertising that reaches the right buyers — not just the nearest ones. → See my full marketing approach here
I own a home in Lakewood Ranch. I’ve invested in the area. I’m not giving you a brochure — I’m giving you the honest picture of what different communities feel like day-to-day. That matters for buyers trying to choose between Star Farms, Waterside, and Sweetwater without flying down twice.
New construction is 60%+ of Lakewood Ranch sales. Most buyer’s agents don’t understand builder contracts, preferred lender incentives, lot premiums, or when a model upgrade is worth it versus when it’s a trap. I do. And as your agent, I cost you nothing — the builder pays my commission.
I don’t price homes on gut feel. I run competitive market analyses that factor in active builder inventory, community-specific absorption rates, and the incentive packages competing new construction is offering. Sellers who price against the wrong comp pool leave money on the table or sit on the market.
Lakewood Ranch is one of the top-selling master-planned communities in the United States — and the market reflects it. Median home prices are holding above $600,000. Inventory has risen from pandemic lows, giving buyers more options and sellers more competition.
For sellers, that means one thing: marketing matters more than it did in 2021. Homes that are strategically priced and professionally launched are still moving. Homes that are passively listed are sitting.
For buyers, rising inventory is a genuine opportunity — more negotiating room, more selection, and in some cases, builder incentives that have come back to the table after years of disappearing.
The communities leading activity right now include Star Farms, Waterside, Palm Grove, and Sweetwater — all in active build-out phases with strong buyer demand. Established resale villages like Country Club East, Summerfield, and Greenbrook continue to offer strong value for buyers who want move-in-ready homes in finished neighborhoods.
Whatever side of the transaction you’re on, having a Lakewood Ranch Realtor who understands the nuances — not just the zip code — makes a measurable difference.
I’m a licensed Realtor with Keller Williams Coastal Living, based in Lakewood Ranch, and real estate isn’t a second career for me. It’s been a constant for over 20 years.
I’ve spent two decades buying, selling, and managing my own rental portfolio across multiple markets. I know what it feels like to sit on both sides of the table — as an investor running the numbers, as a buyer navigating a competitive market, and as a seller who needed the right agent and didn’t always find one.
I live in Lakewood Ranch and plan to expand my portfolio in the area. When I talk about this market, I’m talking about my own backyard and my own money.
What I bring that most agents don’t: 20+ years of director-level digital marketing. I hold a Master’s in Integrated Marketing Communications and spent two decades building brands, running campaigns, and driving measurable results. I applied every bit of that to how I market homes — because most listings are marketed like it’s 2005, and buyers have moved on.
The combination isn’t common. Deep real estate experience plus professional-grade marketing isn’t something you find at most open houses.
Learn more about me on my full bio page
My primary focus is Lakewood Ranch and the surrounding Sarasota/Manatee County market. I work across:
• Lakewood Ranch (all villages — Star Farms, Waterside, Sweetwater, Country Club East, Summerfield, Greenbrook, and more)
• Sarasota
• Bradenton
• Parrish
• Venice
• Palmetto
• Manatee County & Sarasota County
Whether you’re listing a home, searching for your next one, or moving here from out of state — let’s start with a conversation. No pressure, no scripts. Just a frank discussion about your situation and what the market actually looks like right now.
Michael Fyvie, Realtor
(518) 878-6869
KW Coastal Living
5391 Lakewood Ranch Boulevard N, Suite 100
Sarasota, FL 34240
https://movetolakewoodranchflorida.com/
Look for someone who knows the market from the inside, not just the zip code. Lakewood Ranch spans 50+ communities across two counties, each with its own HOA fees, CDD structure, school zones, and builder activity. Your agent should understand the difference between buying in Star Farms versus Country Club East, know how builder contracts work, and have a real marketing strategy for sellers, not just an MLS entry. Local residency, transaction experience, and verifiable results matter more than years in the business.
Yes, and it costs you nothing. Builder sales reps work for the builder, not for you. They’re trained to protect the builder’s margins on upgrades, lot premiums, and financing incentives. A buyer’s agent negotiates on your behalf, reviews the contract before you sign, and knows which builder incentives are genuinely valuable versus which are designed to look better than they are. In a market where new construction is 60%+ of sales, having representation is one of the most important decisions you’ll make.
The biggest factor most sellers don’t account for is new construction competition. Buyers in Lakewood Ranch can compare your resale home side-by-side with brand new homes from Pulte, Neal Communities, and Toll Brothers — complete with rate buydowns, design center upgrades, and builder warranties. Winning against that requires more than a lockbox and a listing. It requires strategic pricing, professional marketing, and a launch approach that positions your home’s advantages — location in an established community, mature landscaping, no CDD build-out period — against what new construction is offering.
CDD stands for Community Development District. It’s a mechanism Florida uses to finance the infrastructure of master-planned communities, roads, utilities, amenities, through a bond that’s repaid by homeowners over time via an annual fee on your property tax bill. In Lakewood Ranch, CDD fees vary significantly by community and can range from a few hundred to over $3,000 per year. They’re separate from HOA fees and are often misunderstood by buyers relocating from other states. Understanding the CDD balance and annual fee for any home you’re considering is essential before making an offer.
For the right buyer, yes. Lakewood Ranch consistently ranks among the top-selling master-planned communities in the United States for good reason — A-rated schools, walkable town centers, extensive trail systems, and a location that puts you 30 minutes from Sarasota’s beaches and cultural amenities. The 2026 market has more inventory than the pandemic years, which means more selection and more negotiating room than buyers have had in years. The key is working with an agent who can help you evaluate whether a specific home — new construction or resale — is priced correctly given current builder incentives and community-level absorption rates.
